How Technology is Affecting B2B Marketing Trends The constant innovation of new and better technology creates an atmosphere of consistent change for marketers today. The capabilities of 5G and chatbots, the ever-evolving Cloud, Machine Learning, AI… all are contributing in powerful and unexpected ways to the evolution of marketing. For the B2B Marketer, keeping up with this steady progression of [...]
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So far Joe Danner has created 17 blog entries.
How’s your company’s video prowess? We're not talking about your abilities on Xbox, PlayStation, or Wii. How well does your company use video marketing to promote your products, services, and brand? Because there's really no question about the popularity of video marketing today. Just look at your Facebook or LinkedIn feeds. The growth of online video marketing [...]
How to Build an Online Lead Capture Machine You’ve probably heard of generation X, Y, Z or Baby Boomers, but that’s not the type of generation we’re talking about. Although, this comes into play when you’re figuring out the best strategy for your business. For example, the way you should market to Millennials is different from the way you should market to [...]
Don’t have an SSL Certificate? Google is going to flag your website as "Not Secure!" We turn to the internet for everything, from selling to buying. It is the introduction of an E-world. With this dominating trend, online security has become a necessity. Undoubtedly, Google loves its users. Therefore, it's coming up with every possible way to make us feel [...]
We'll admit right away that Google AdWords is not a good fit for every business. For example, if none of your prospective customers use Google to find your products or services, then it doesn't make any sense to use Google AdWords. But chances are, your prospective customers are searching in Google. You can check using Google's Keyword Tool and that'll [...]
Don’t you love getting a better bang for your buck? If you’re spending money on Facebook Ads for your online business, every dollar counts. The better you are at decreasing your cost per action (CPA) (i.e. the average price you pay Facebook for your conversion goal—lead, purchase, add to cart, etc.), the quicker you’ll make money from Facebook ads. But when you’re [...]
So, you have a business website, and your business is driven by your ability to publish content easily in that system. And today, you’re still not quite sure if GDPR applies to you, and how. You don’t collect any personal data, and you don’t process any transactions. You’re in the clear! Right? Well… Maybe not. First off, don’t panic. The law [...]
The Complexity of B2B Marketing Trends Today, the digital world has added countless other channels — such as websites, email, and social media. What this means is that the buyer’s journey has grown increasingly complex, and so has B2B marketing. With so many convergent trends, where the future of B2B marketing is headed can be confusing, and it’s hard for [...]
LinkedIn, with over 500 million users, is a social channel for business to business (B2B) professional networking, marketing and branding. It differs from alternative social channels like Twitter and Facebook in its sophisticated atmosphere and mature status among the community. It’s a valuable tool you can use to promote your business and increase awareness for your brand. Almost 50% of [...]